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SEO is not something which you can take up once and then forget. The search engine algorithms change quite often. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. So you need to be committed to continuously strive for improvement. Here are some time-tested ways to ensure you are always on the top of the search engine results page for your chosen keywords. Regular Updates
Make sure that you update your website regularly, since the search engines always favor those sites which are always up-to-date. Nobody wants stale content. Write for your visitors
Always write articles which cater primarily to your visitors. Yahoo!, Google and others have people visiting all the time, but hardly anyone has ever responded positively to singing up for a newsletter, buying anything online, or even calling up for enquiry purposes. People visit search engines to find information. So provide quality information. Meta tags
Use Meta tags. They are the invisible tags and the search engines can identify them for categorization of content. Do not stuff your meta data with keywords. Use your commonsense and put whatever is necessary. Heading tag
Always use a heading tag, and most importantly, make the heading tag a keyword which should be relevant to the base of the matter that you are writing. H1 and H2 tags are treated differently by the search engine spiders than the rest of the text on your website. Site map
A site map should always be considered. Using the site maps, the search engines can navigate through each page of your website to index every single page. Keywords
Use keywords in the articles and make them bold. But don’t overdo this; it is really a big put-off! Find out which keywords your website visitors are like to be searching for and use in your text, anchor text, body copy and image alt tags. External links
Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer.
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